Build Better Audience Engagement
We uncover and help activate the true human motivations of your most important audiences, to drive better business outcomes.
About Tapestry Group
At Tapestry Group, we employ social psychology and AI to uncover the true drivers of audience behaviours, then put decades of experience to work leveraging this intelligence to deliver better business outcomes for you.
Our approach brings together acknowledged leaders in the disciplines of behavioural science, customer experience, social purpose, audience engagement and brand development, in a unique collaborative practice.
Some of our Team Members
Marc Whitehead
Marc Whitehead
Marc Whitehead
Chief Collaborator at Tapestry Group.
Marc's worldview has been informed from an eclectic mix of work environments; ad agencies, marketing firms, branded content producers, tech start ups. He’s collaborated on efforts of all scales and types, from global product launches for brands like Apple and Miele, to national advertising campaigns fo
Chief Collaborator at Tapestry Group.
Marc's worldview has been informed from an eclectic mix of work environments; ad agencies, marketing firms, branded content producers, tech start ups. He’s collaborated on efforts of all scales and types, from global product launches for brands like Apple and Miele, to national advertising campaigns for Fairmont Hotels and Celestial Seasonings teas, to branded web series for J&J and McDonalds, all with equal aplomb.
His experience is firmly rooted in the disciplines of strategy and planning, which has served as the catalyst for finding new, more effective, and truly authentic ways for people to bond with their favourite brands. Marc is a panelist on popular podcasts like Bob Knorpp's acclaimed weekly BeanCast show, and speaks on a variety of research, strategy and audience engagement topics around the world.
Paul Klein
Marc Whitehead
Marc Whitehead
CEO and Founder at Impakt Corp
Paul's purpose is to help make the world a better place. He is a social entrepreneur, business advisor, journalist and author with over 30 years of experience in contributing to social change.
Paul is the founder and CEO of Impakt, a B Corp that helps corporations and civil society organizations benefit from
CEO and Founder at Impakt Corp
Paul's purpose is to help make the world a better place. He is a social entrepreneur, business advisor, journalist and author with over 30 years of experience in contributing to social change.
Paul is the founder and CEO of Impakt, a B Corp that helps corporations and civil society organizations benefit from solving social problems. He is also the founder of the Impakt Foundation for Social Change, a charitable organization that helps newcomers succeed in Canada.
Paul contributes to Forbes on leadership strategy, and has written for the LSE Business Review, The Guardian, and the Stanford Social Innovation Review. His book, Change for Good: An Action-Oriented Approach for Businesses to Benefit from Solving Social Problems, was published in 2022.
Pam August
Marc Whitehead
Pam August
CEO and Founder at Connecting Potential
As a trusted partner for high-performance organizations worldwide, Pam guides, champions, and connects the potential already there in three dimensions of organizational performance: within us as individuals, between us in relationships and teams, and around us in cultures.
Pam’s clients appreciate her
CEO and Founder at Connecting Potential
As a trusted partner for high-performance organizations worldwide, Pam guides, champions, and connects the potential already there in three dimensions of organizational performance: within us as individuals, between us in relationships and teams, and around us in cultures.
Pam’s clients appreciate her trifecta of expertise in the people and culture development space that facilitates connections between all three dimensions for exponential impact. Underpinning it all is one simply powerful practice, ‘intend, notice, move’ that she also teaches in her book, Potential.
Known for her infectious energy and experiential, activational messages, she is honored to speak to diverse audiences, industries, and organizations worldwide. She brings a unique blend of expertise and enthusiasm to every speaking engagement, infusing each event with vibrant energy and insights that stick. And yes, she loves to laugh - a lot!
Contact Us
Let's Get Started
Take the first step, and contact us to discuss your business and organizational challenges and aspirations. Send us a message, and we will get back to you soon.
Marc Whitehead, Chief Collaborator, Tapestry Group
